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Runway Couture: Chanel

The Little Black Dress-it all started with Coco Chanel. In 1923 Coco Chanel said that simplicity is the keynote of all true elegance. Coco Chanel always kept the clothing she designed simple, comfortable, and revealing, as you can see in her collection of prom and wedding dresses. Unlike most designers in Europe, she kept the woman inside the clothes at the center of her creations. "I gave women a sense of freedom; I gave them back their bodies: bodies that were drenched in sweat, due to fashion's finery, lace, corsets, underclothes, padding." She took what were considered poor fabrics like jersey and upgraded them.

Chanel's style is popularly associated with the image of the 1920s flapper, a "new breed" of self-confident young women that challenged the established concept of socially acceptable behavior. The flappers demonstrated their independence through new looks and attitude, such as short skirts and haircuts, openly using cosmetics, and being seen to smoke and drink cocktails. Compared to previous generations of women the flappers also showed an increased level of activity, pursuing athletic sports, driving their own automobiles, and going out to nightclubs where they could listen to jazz music and do energetic dances such as the Charleston. (Right Akoya Pearl Necklace from Madison Avenue Mall)

"The poetry of fashion lies in creating illusion." -Coco Chanel

The look of Chanel lives on. After all, the little black dress continues to be the
cornerstone of women's wardrobes around the world.
But today, many more prom girls and brides are embracing the romantic, frilly side of Chanel The little black dress, the iconic collarless tweedy jacket, the quilted bag with chain straps, the black and white palette are all signatures of the label and still very popular today. Even her fragrance, Chanel No 5, remains a bestseller. Chanel herself, was the symbol of elegant design philosophy.  similar manner, then hand sewn to the body of the jacket. The heavy trims, cast metal buttons and the curbed chain sewn to the hem have a functional purpose by adding weight to a garment that is really nothing more than fashion fabric and lining.  The end result is a supremely comfortable garment, more like a sweater than a traditional jacket. Most of her fashions had a staying power, and didn't change much from year to year-or even generation to generation.

Chanel came out with her first signature fragrance, Chanel #5 in 1921. The perfume
was the first to have a designer's name attached to it, and it has enjoyed tremendous
success since its introduction.

prom dresses from the runway : chanel
prom dresses from the runway : chanel
prom dresses from the runway : chanel
prom dresses from the runway : chanel
prom dresses from the runway : chanel
prom dresses from the runway : chanel

prom dresses from the runway : chanel

prom dresses from the runway : chanel

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